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	<title>e-Patient Dave</title>
	<atom:link href="http://epatientdave.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://epatientdave.com</link>
	<description>A Voice of Patient Engagement</description>
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		<title>The Magic Incantation (for Rich Products)</title>
		<link>http://epatientdave.com/2012/05/15/the-magic-incantation/</link>
		<comments>http://epatientdave.com/2012/05/15/the-magic-incantation/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:00:38 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3967</guid>
		<description><![CDATA[<p>I&#8217;m speaking today at the annual Health Fair for Rich Products employees in Buffalo. They&#8217;re proactive about a family attitude, responsibility, and consumer engagement, and that extends to health.</p> <p>In preparing for this speech, they asked me to be sure to offer takeaways &#8211; specific, concrete to-do&#8217;s for people to use after the day [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-3978" title="Speaking at Rich Products May 15 2012" src="http://epatientdave.com/wp-content/uploads/2012/05/Rich-Products-May-15-2012-225x300.jpg" alt="Speaking at Rich Products May 15 2012" width="225" height="300" />I&#8217;m speaking today at the annual Health Fair for Rich Products employees in Buffalo. They&#8217;re proactive about a family attitude, responsibility, and consumer engagement, and that extends to health.</p>
<p>In preparing for this speech, they asked me to be sure to offer takeaways &#8211; specific, concrete to-do&#8217;s for people to use after the day is complete. Here they are:</p>
<p><strong>The Magic Incantation (introducing yourself as an e-patient):</strong></p>
<p>Here&#8217;s what I say when I meet a new clinician, to explain my appetite for understanding:</p>
<p style="text-align: center;">“I’m the kind of patient<br />
who likes to understand<br />
as much as I can<br />
about my health.”</p>
<p style="text-align: center;">“Could I ask<br />
some questions?”</p>
<p style="text-align: left;">Shazam: you&#8217;re an e-patient! Empowered, engaged, equipped, enabled.</p>
<p style="text-align: left;">It&#8217;s exactly what I said when I met the dermatologist who <a href="http://epatientdave.com/2012/05/10/decision-just-scrape-it-off.-edc/" target="_blank">removed my skin cancer</a> last week. So after our first meeting, when I did have questions to ask, it was natural.</p>
<p style="text-align: left;"><strong>Five starter questions:</strong></p>
<p style="text-align: left;">When you or your family encounter a diagnosis, here are some basic questions to use:</p>
<ol>
<li>How can I learn about my condition?
<ul>
<li>Good websites or pamphlets?</li>
</ul>
</li>
<li>What are my options?
<ul>
<li>How much does this cost?</li>
<li>Are there any other options?</li>
<li>Do other doctors offer anything else?</li>
</ul>
</li>
<li>What are the risks?</li>
<li>How strong is the evidence?</li>
<li>Can I connect with other patients?</li>
</ol>
<p>Don&#8217;t worry, these questions aren&#8217;t rude! By asking them you&#8217;re being a responsible, activated, engaged patient. That&#8217;s great, because throughout medicine one of the most widespread complaints is about patients who <em>aren&#8217;t </em>engaged.</p>
<p>Remember, e-patients are empowered, engaged, equipped, enabled, educated, sometimes expert &#8230; in your travels you&#8217;ll take this wherever it takes you. And don&#8217;t forget to use your Health Advocate benefit!</p>
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		<title>Decision: Just scrape it off. (&#8220;ED&amp;C&#8221;)</title>
		<link>http://epatientdave.com/2012/05/10/decision-just-scrape-it-off.-edc/</link>
		<comments>http://epatientdave.com/2012/05/10/decision-just-scrape-it-off.-edc/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:57:39 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cost-cutting edition]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3951</guid>
		<description><![CDATA[<p class="wp-caption-text">April 24 (11 weeks after the biopsy cut part of it off)</p> <p class="wp-caption-text">November (before biopsy)</p> <p>As regular readers know, I have a basal cell carcinoma on my jaw line, and since I have $10,000 deductible insurance and have had really bad experiences trying to get a straight answer on costs, I decided [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_3863" class="wp-caption alignright" style="width: 150px"><img class="size-full wp-image-3863     " title="April 23, after biopsy" src="http://epatientdave.com/wp-content/uploads/2012/04/BCC-4-23-2012-cropped.jpg" alt="April 23, after biopsy" width="140" /><p class="wp-caption-text">April 24 (11 weeks after the biopsy cut part of it off)</p></div>
<div class="wp-caption alignright" style="width: 171px"><img class=" " title="November photo, before biopsy" src="http://epatientdave.com/wp-content/uploads/2012/02/Basal-cell-2011-11-15.jpg" alt="November photo, before biopsy" width="161" height="286" /><p class="wp-caption-text">November (before biopsy)</p></div>
<p>As regular readers know, I have a basal cell carcinoma on my jaw line, and since I have $10,000 deductible insurance and have had <em>really </em>bad experiences trying to get a straight answer on costs, I decided to be very proactive about researching my options. I&#8217;ve decided, and the treatment is today.</p>
<p>I&#8217;ll have a lot to say later about the process I went through. Long story short, I&#8217;ve decided not to buy Mohs surgery, which everyone seems to agree is the Cadillac treatment; its cost to me, out of pocket, would be several thousand dollars, and the treatment I chose will be under $1,000: ED&amp;C &#8211; electrodessication and curettage (<a href="http://en.wikipedia.org/wiki/Electrodesiccation_and_curettage" target="_blank">Wikipedia</a>). (Under local anesthetic they slice off some tissue, zorch it with the electrozorcher, and repeat until they&#8217;re satisfied.) (I have a lush technical vocabulary, huh?)</p>
<p><strong>Quick background:</strong></p>
<ul>
<li><a title="Permanent Link to Time to practice what I preach: I have skin cancer again." rel="bookmark" href="http://epatientdave.com/2012/02/09/time-to-practice-what-i-preach-i-have-skin-cancer-again./">Time to practice what I preach: I have skin cancer again.</a> (Feb 9)</li>
<li><a title="Permanent Link to I’ve started an RFP for my skin cancer" rel="bookmark" href="http://epatientdave.com/2012/02/11/ive-started-an-rfp-for-my-skin-cancer/">I’ve started an RFP for my skin cancer</a> (Feb 11)</li>
</ul>
<p><strong>Summary of my research: </strong>(Much more detail to come in other posts)<span id="more-3951"></span></p>
<ul>
<li><strong>Mohs surgery </strong>
<ul>
<li>Recurrence (cancer comes back): 1% of cases</li>
<li>1 stage: $3,000 plus or minus 12%</li>
<li>3 stages of Mohs: $6,800 plus or minus 5%</li>
<li>No visible scar. Absolutely the best if you want it invisible e.g. in the middle of your face.</li>
</ul>
</li>
</ul>
<ul>
<li><strong>Excision</strong> (just cut it off)
<ul>
<li>Recurrence: 10%</li>
<li>$750-$1500</li>
<li>Stitches; some visible scar.</li>
</ul>
</li>
</ul>
<ul>
<li><strong>ED&amp;C</strong>
<ul>
<li>Recurrence: 7.7%</li>
<li>I didn&#8217;t get a specific price estimate &#8211; it won&#8217;t be more than excision, it&#8217;s simpler, and its efficacy is <span style="text-decoration: line-through;">better</span> comparable.  (I&#8217;ll let you know when I have the actual cost.)</li>
<li>No stitches &#8211; just a &#8220;scrape/burn scar.&#8221; (Honestly I have enough &#8220;souvenirs&#8221; of my teenage acne that this doesn&#8217;t bother me in the least.)</li>
</ul>
</li>
</ul>
<p><strong>The evidence</strong></p>
<p>This is a new doctor for me so I explained my e-patient preferences &#8211; I like to understand the options, I ask lots of questions, etc. The office had already been great with me at digging out the cost info I needed. (Every hospital I consulted was helpful, though for all of them it was laborious to dig it out. Hospitals don&#8217;t have a job estimating / price quote system!)</p>
<p>At my first visit the dermatologist said, &#8220;Well, if you&#8217;re basically self-pay and want to keep costs down, there are other options.&#8221; He told me about ED&amp;C and I said it sounds good.</p>
<p><strong>L&#8217;esprit de l&#8217;Escalier strikes</strong></p>
<p>That&#8217;s the term for the voice that tells you, on the stairs as you leave, what you <em>should </em>have said back at the party. :-)  (<a href="http://en.wikipedia.org/wiki/L%27esprit_de_l%27escalier" target="_blank">Wikipedia</a>) Amusingly, the day after that visit, I smacked my forehead and realized &#8220;I was supposed to ask for the evidence on efficacy!&#8221;  So I wrote in on their patient portal, and got this response:</p>
<blockquote><p>J Dermatol Surg Oncol. 1989 Mar;15(3):315-28.  For overall recurrence rates &#8212; I don&#8217;t know a study off hand that evaluates recurrence rates by location.  &#8220;Five-year recurrence rates by treatment modality are as follows:</p>
<ul>
<li>Mohs micrographic surgery 1.0%</li>
<li>surgical excision 10.1%</li>
<li>curettage and electrodesiccation 7.7%</li>
<li>radiation therapy 8.7%</li>
<li>cryosurgery 7.5%.&#8221;</li>
</ul>
<p>Also of value:</p>
<ul>
<li>Derm Surgery April 2012, 38(4): 585-594.  Cost analysis of Mohs surgery</li>
<li>Dermatol Clin vol 29, 2011, pg 153-160.  Overview of Mohs surgery, including a discussion of higher recurrence rates in areas of embryonic tissue planes</li>
</ul>
</blockquote>
<p>The first article was all I needed, personally. If costs were the same I&#8217;d go Mohs, but they&#8217;re not &#8211; not by a long shot.</p>
<p style="padding-left: 30px;"><em>Addition, noted in a comment below:</em><br />
As the procedure started today I discussed this post with the doctor, and he pointed out that the relative numbers among the treatments in that study are not apples to apples: there’s selection bias – for worse lesions a doc wouldn’t think of using ED&amp;C, etc – Mohs gets all the nastiest ones and <em>still </em>has only 1% recurrence. So, as he said in our original visit, excision really is comparable to ED&amp;C. (I didn’t ask for more evidence on that; I was satisfied, and again, it’s not like this is brain cancer. Follow-up will be a simple visual inspection from time to time, and again, BCC rarely metastasizes.)</p>
<p>Lots more to say later, but I&#8217;ll sum it up this way: it was a <em>lot </em>of work to find out what I needed for an informed decision, but ultimately I&#8217;m quite satisfied. I feel like I knew the options and <em>I </em>could choose &#8211; not some unseen insurance person that I can&#8217;t talk to.</p>
<p>I&#8217;m gonna predict that as information tools evolve &#8211; so getting this info isn&#8217;t such a struggle &#8211; more and more people will go high deductible.</p>
<p>And, note: if an <em>insurance company </em>had said &#8220;You don&#8217;t deserve the best one (Mohs) &#8211; you get the quick/cheap ED&amp;C,&#8221; it would have felt like the nastiest kind of rationing, but when <em>I </em>make the decision, it feels like freedom.</p>
<p>I guess that&#8217;s what they mean when they talk about paternalism (where someone else, supposedly more informed, makes decisions for you because you&#8217;re not mature enough) and nannying (where someone else, supposedly well meaning, makes decisions for you because you&#8217;re not able or smart enough).</p>
<p>Anyway, it took months and it was hard work, but I really like the result. More later. Bottom line, I&#8217;m spending an hour and a few hundred dollars instead of a full day and seven grand.</p>
<p>Okay, time to push the Publish button and go get zorched and scraped!</p>
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		<title>Links for today&#8217;s Oracle Health Sciences Innovation Forum</title>
		<link>http://epatientdave.com/2012/05/09/links-for-todays-oracle-health-sciences-innovation-forum/</link>
		<comments>http://epatientdave.com/2012/05/09/links-for-todays-oracle-health-sciences-innovation-forum/#comments</comments>
		<pubDate>Wed, 09 May 2012 18:07:16 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Health data]]></category>
		<category><![CDATA[public speaking]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3940</guid>
		<description><![CDATA[<p>I&#8217;m speaking today at Oracle&#8217;s Health Sciences Innovation Forum in San Mateo, California. They&#8217;re into big data and what it can do to create value, and as regular readers know, I love that idea. Heaven knows medicine can use all the &#8220;value help&#8221; it can get &#8211; and heaven knows most of medicine doesn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.oracle.com/us/dm/h2fy11/58175-nafm10091731mpp596-se-1553938.html" target="_blank"><img class="alignright size-medium wp-image-3944" title="Click to visit event site" src="http://epatientdave.com/wp-content/uploads/2012/05/oracle-May-2012-grab-244x300.png" alt="Click to visit event site" width="244" height="300" /></a>I&#8217;m speaking today at Oracle&#8217;s <a href="http://www.oracle.com/us/dm/h2fy11/58175-nafm10091731mpp596-se-1553938.html" target="_blank">Health Sciences Innovation Forum</a> in San Mateo, California. They&#8217;re into big data and what it can do to create value, and as regular readers know, I <em>love </em>that idea. Heaven knows medicine can use all the &#8220;value help&#8221; it can get &#8211; and heaven knows most of medicine doesn&#8217;t think nearly enough about the value of data.</p>
<p>Here are links to the resources I&#8217;ll mention:</p>
<ul>
<li><a href="http://participatorymedicine.org/" target="_blank">Society for Participatory Medicine</a>, its <a href="http://jopm.org/" target="_blank">journal</a>, its blog <a href="http://e-patients.net/" target="_blank">e-patients.net</a></li>
<li>The <a href="http://challenges.tedmed.com/" target="_blank">TEDMED 20 Great Challenges</a> for 2013. (&#8220;Role of the Patient&#8221; placed third of the 50 candidates)</li>
<li><a href="http://acor.org/" target="_blank">ACOR</a> – great example of a patient community</li>
<li><a href="http://www.caringbridge.org/" target="_blank">CaringBridge</a> – create your own support “blog” without being a blogger<img title="More..." src="http://epatientdave.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /></li>
<li><a href="http://e-patients.net/e-Patients_White_Paper.pdf" target="_blank">e-Patients White Paper</a> – check out the Seven Preliminary Conclusions in Chapter 2</li>
<li><a href="http://www.healthleadersmedia.com/##" target="_blank">Health Leaders</a> magazine
<ul>
<li><a href="http://www.healthleadersmedia.com/page-1/MAG-238742/The-Patient-of-the-Future" target="_blank">Patient of the Future</a> article, Sept. 2009</li>
<li><a href="http://www.healthleadersmedia.com/content/MAG-242196/20-People-Who-Make-Healthcare-Better-2009.html" target="_blank">20 People Who Make Healthcare Better</a>, Dec. 2009</li>
</ul>
</li>
<li>Oakland defibrillator patient Hugo Campos -
<ul>
<li><a href="http://icdusergroup.blogspot.com/2012/01/fighting-for-right-to-access-my-hearts.html" target="_blank">Give me my data</a> at TEDx Cambridge, Nov 2011</li>
<li><a href="www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2012%2F05%2F07%2FBATB1OA7VQ.DTL" target="_blank">Front page article</a> in Monday&#8217;s San Francisco Chronicle</li>
<li><a href="http://www.mercurynews.com/health/ci_19847981" target="_blank">Front page article</a> in San Jose Mercury news, Jan 2012</li>
</ul>
</li>
</ul>
<p>Also of interest &#8211; I may or may not mention it &#8211; to optimize consumer value for treatment of my new skin cancer, <a href="http://epatientdave.com/2012/02/11/ive-started-an-rfp-for-my-skin-cancer/" target="_blank">I published an RFP</a>, specifying what I want from providers. Why? Like more and more consumers, I have high deductible insurance &#8211; $10,000 deductible &#8211; so I myself am calling the shots.  I&#8217;m getting the treatment tomorrow &#8211; I&#8217;ll be blogging the decision I made, as an outcome of the RFP process.</p>
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		<title>Alice&#8217;s Restaurant updated: &#8220;e-Patient Dave&#8217;s PHR&#8221;</title>
		<link>http://epatientdave.com/2012/05/08/alices-restaurant-updated-e-patient-daves-phr/</link>
		<comments>http://epatientdave.com/2012/05/08/alices-restaurant-updated-e-patient-daves-phr/#comments</comments>
		<pubDate>Tue, 08 May 2012 13:14:18 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[Health data]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3925</guid>
		<description><![CDATA[<p></p> <p>My buddy Ross Martin MD, an e-patient extraordinaire, member of The Walking Gallery, and song-writer, has updated Alice&#8217;s Restaurant in the hopes of starting a movement, as the original did. It&#8217;s a fictionalized account of my story. He&#8217;s got a sweet voice and astute eyes and ears.</p> <p>Here&#8217;s the post on his songwriting [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-3926" title="Ross PHR song screen cap" src="http://epatientdave.com/wp-content/uploads/2012/05/Ross-PHR-song-screen-cap-300x207.png" alt="" width="300" height="207" /></p>
<p>My buddy Ross Martin MD, an e-patient extraordinaire, member of The Walking Gallery, and song-writer, has updated Alice&#8217;s Restaurant in the hopes of starting a movement, as the original did. It&#8217;s a fictionalized account of my story. He&#8217;s got a sweet voice and astute eyes and ears.</p>
<p><a href="http://www.acmimimi.org/2012/05/e-patient-daves-phr.html" target="_blank">Here&#8217;s the post</a> on his songwriting site. On the right side there&#8217;s a list of his songs on the ReverbNation site, where the audio lives.</p>
<p>He&#8217;s crazy. It starts:</p>
<p><em>This song is called &#8220;e-Patient Dave&#8217;s PHR.&#8221; It is more or less based on the actual and true story of Dave and his PHR &#8212; which is short for &#8220;personal health record&#8221; &#8212; and about how Dave came to be known by the name of e-Patient Dave.</em></p>
<p style="padding-left: 30px;"><em>All I want is a PHR<br />
Just like e-Patient Dave<br />
All I want is a PHR<br />
Just like e-Patient Dave<br />
All my information<br />
In the right configuration<br />
So I can choose to share it<br />
Anywhere across the nation<br />
All I want is a PHR<br />
Just like e-Patient Dave</em></p>
<p>Ross was one of the guys in the garage band that, earlier this year, recorded a version of &#8220;Blue Suede Shoes&#8221; with the chorus &#8220;Gimme My Damn Data.&#8221; That post is <a href="http://epatientdave.com/2012/03/10/gimme-my-damn-data-the-deloitte-health-it-guys-rock-out/" target="_blank">here</a>.</p>
<p style="padding-left: 30px;"><em>One for the docta,<br />
Two for th&#8217; nurse -<br />
Y&#8217;say you&#8217;re try&#8217;n to treat me<br />
so don&#8217; make me feel worse<br />
Gimme my damn data&#8230; it&#8217;s all about me so it&#8217;s mine! </em></p>
<p>Good heavens, Regina Holliday paints murals and jackets with our health stories, and now we have songs about our medical records &#8230; should the <a href="http://jopm.org" target="_blank">Journal of Participatory Medicine</a> open an Arts section??</p>
<p>More later. enjoy!</p>
<p>(For the lazy, here&#8217;s a <a href="http://www.reverbnation.com/tunepak/song_13160963" target="_blank">direct link</a> to the audio &#8211; but I know he&#8217;ll love it if you go to his own site so he can count how much we love him!)</p>
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		<title>New thoughts on value in healthcare: slides for today&#8217;s eHI webinar on chronic conditions</title>
		<link>http://epatientdave.com/2012/04/25/slides-for-ehi-webinar-on-chronic-conditions/</link>
		<comments>http://epatientdave.com/2012/04/25/slides-for-ehi-webinar-on-chronic-conditions/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 18:39:44 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3878</guid>
		<description><![CDATA[<p>Today I participated in a webinar on chronic conditions hosted by eHI, the eHealth Initiative (NationaleHealth.org). I don&#8217;t have any expertise on chronic conditions but they asked for my voice regarding the value of patient engagement &#8211; e-patients!</p> <p>Before me there were two great presentations by diabetes / weight-loss wizard Julie Cabinaw (with the [...]]]></description>
			<content:encoded><![CDATA[<p>Today I participated in a webinar on chronic conditions hosted by eHI, the eHealth Initiative (<a href="NationaleHealth.org" target="_blank">NationaleHealth.org</a>). I don&#8217;t have any expertise on chronic conditions but they asked for my voice regarding the value of patient engagement &#8211; e-patients!</p>
<p>Before me there were two great presentations by diabetes / weight-loss wizard Julie Cabinaw (with the amusing but misleading Twitter handle <a href="http://twitter.com/loser_mama" target="_blank">@Loser_Mama</a>) and cardiac patient Dan Treadwell. An archive of the whole event will be posted soon.</p>
<p>(The webcast used a new technology, ReadyTalk, that had a lot of problems, not least of which was that it has no online audio (dial-in only) and it quickly sold out (&#8220;All lines are full&#8221;) so people could watch the slides but not hear. There will be an archive of the whole thing, but it still won&#8217;t include my slides, because I didn&#8217;t send them in soon enough &#8211; totally my bad. Thus, this post.)</p>
<p>Here are the slides; below are notes on what I said.</p>
<div id="__ss_12689787" style="width: 600px;"><strong><a title="eHI webinar 4-25-2012 on chronic conditions" href="http://www.slideshare.net/ePatientDave/ehi-webinar-4252012-on-chronic-conditions">eHI webinar 4-25-2012 on chronic conditions</a><br />
</strong>(Click this link if you can&#8217;t see the slides here)<object id="__sse12689787" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ehiwebinar4-25-2012onchronicconditions-120425133617-phpapp02&amp;stripped_title=ehi-webinar-4252012-on-chronic-conditions&amp;userName=ePatientDave" /><param name="name" value="__sse12689787" /><param name="allowfullscreen" value="true" /><embed id="__sse12689787" type="application/x-shockwave-flash" width="600" height="500" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ehiwebinar4-25-2012onchronicconditions-120425133617-phpapp02&amp;stripped_title=ehi-webinar-4252012-on-chronic-conditions&amp;userName=ePatientDave" name="__sse12689787" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object>View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/ePatientDave">e-Patient Dave deBronkart</a>.</p>
</div>
<p>Notes on the slides:</p>
<p><strong><span id="more-3878"></span>Slide 1 &amp; 2:</strong> My usual opening about &#8220;the most underused resource in healthcare&#8221;</p>
<p><strong>Slides 3-6:</strong> A new idea I&#8217;ll be introducing into my speeches:</p>
<p style="text-align: center;">Total value of care =</p>
<p style="text-align: center;">value created by providers (in visits)</p>
<p style="text-align: center;">+ value created by patients (between visits)</p>
<p style="text-align: left;">We&#8217;re accustomed to looking for improvements on the provider side. That&#8217;s understandable &#8211; I&#8217;m <em>alive </em>because of great value created by providers &#8211; but it overlooks the value we can create by putting more power in the home&#8217;s hands. That&#8217;s what the next slide is about:</p>
<p style="text-align: center;">How can we optimize the patient &amp; family’s contribution?</p>
<p style="text-align: left;"><strong>Slides 7-8:</strong> As I&#8217;ve often said, I hate the word &#8220;compliance&#8221; &#8211; it implies that one party knows all and the other (the patient) should obey. My view is, hey, whose life is at stake here??  If it&#8217;s <em>my </em>goal, why not call a positive outcome <em>achievement</em>? Plus&#8230;</p>
<p style="text-align: left;"><strong>Slide 9</strong> (&#8220;.5 x .5 = .25&#8243;): It turns out doctors and nurses have just as big a problem with doing what they should (e.g. &#8220;complying with&#8221; handwashing protocols in hospitals). So it ain&#8217;t a patient-specific problem, it&#8217;s a human behavior issue &#8211; and the 50% x 50% means together we&#8217;re only achieving about 1/4 of what we <em>know </em>how to do. So let&#8217;s look at what it takes to improve performance.</p>
<p style="text-align: left;"><strong>Slide 10-13:</strong> Long ago in another career I learned about Thomas Gilbert (1927-1995), a real guru of performance improvement, and author of <em>Human Competence: Engineering Worthy Performance</em>. Long before the development of Lean, he methodically analyzed what we now call the root causes of failure, and published the matrix shown here.</p>
<p style="text-align: left;">Healthcare can learn a <em>lot </em>from this. It&#8217;s about solving the problem, not casting blame.</p>
<p style="text-align: left;">Here&#8217;s <a href="http://www.pinpointperformance.net/2012/01/gilberts-behavior-engineering-model-series-an-introduction/" target="_blank">a great post</a> about this matrix, courtesy of new Twitter friend Peter Eggenberger (<a href="http://www.linkedin.com/in/petereggenberger" target="_blank">LinkedIn</a>) of Michigan&#8217;s REC.</p>
<p style="text-align: left;"><strong>Slides 14-18:</strong> My personal view of the most common causes of a performance failure, from studying Gilbert&#8217;s work long ago. Every one of these can be found as causes of failure, both by providers and patients. (Think about it.)</p>
<p style="text-align: left;"><strong>Slides 19-20:</strong> So the question is, can we make it <em>easy </em>to do the right thing? (This is an example I noticed while out getting some exercise last month.)</p>
<p style="text-align: left;"><strong>Slides 21-22:</strong> GlowCaps, an example I often cite. Note: in no other industry do we view a hard-to-do task as being the <em>customer&#8217;s</em> fault &#8211; the winning vendor makes it <em>easier </em>to do. This shows up in such basic things as automatic transmissions and anti-lock brakes. But in healthcare we blame it on the patient. Well, Glowcaps will <em>beep</em> when it&#8217;s time to take your pills, or even call your cell phone. And miraculously, &#8220;compliance&#8221; by those dodgy ol&#8217; patients transforms from 50% to 99%.</p>
<p style="text-align: left;">See how silly it is to view all failures as the patient&#8217;s fault (healthcare), or the worker&#8217;s fault (Gilbert)? It&#8217;s just not a useful view.</p>
<p style="text-align: left;">And <em>that</em>, ladies &amp; gents, is a great example of how eHealth can be applied to every cell of Gilbert&#8217;s matrix.</p>
<p style="text-align: left;"><strong>Slide 23:</strong> My list of general causes of failure, again, with the spotlight on the one that GlowCaps addresses: &#8220;Does the person <em>know </em>when it&#8217;s time to do it?&#8221;</p>
<p style="text-align: left;">Note: from fixing that one cause, a whole cascade of benefits flows forth from the better tool &#8211; not only the immediate benefit of taking the medication, but avoidance of all the sequellae (consequences) of not taking the med.</p>
<p style="text-align: left;"><strong>Slides 24-26: </strong>Conclusion.</p>
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;">
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		<title>Busting my buttons: my daughter and the Boston Marathon</title>
		<link>http://epatientdave.com/2012/04/20/busting-my-buttons-my-daughter-and-the-boston-marathon/</link>
		<comments>http://epatientdave.com/2012/04/20/busting-my-buttons-my-daughter-and-the-boston-marathon/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 12:01:16 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3833</guid>
		<description><![CDATA[<p>Permit me to indulge in excessive joy. On Monday my daughter Lindsey ran and finished the Boston Marathon. Woot.</p> <p>It was, as they say in Boston, &#8220;wicked hot.&#8221; 87 degrees, which is about 25 degrees hotter than marathoners like it. So hot that the Marathon allowed people to defer their cherished credentials, to run [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3834" style="margin-left: 25px; margin-bottom: 10px;" title="Boston Marathon finish 2012" src="http://epatientdave.com/wp-content/uploads/2012/04/Boston-Marathon-finish-2012.jpg" alt="" width="305" height="447" />Permit me to indulge in excessive joy. On Monday my daughter Lindsey ran and finished the Boston Marathon. Woot.</p>
<p>It was, as they say in Boston, &#8220;wicked hot.&#8221; 87 degrees, which is about 25 degrees hotter than marathoners like it. So hot that the Marathon allowed people to defer their cherished credentials, to run in 2013 instead; 4,000 took the offer.  So hot that 2,000 people started but didn&#8217;t finish. Including <em>both </em>of last year&#8217;s winners, men&#8217;s and women&#8217;s: they started and dropped out before the famous Heartbreak Hill.</p>
<p>She researched. <a href="http://ll-running-in-circles.blogspot.com/2012/04/feeling-hot-hot-hot.html" target="_blank">She blogged</a> about the course, her research, and the data on the last hot marathon, 2004. She prepared. And she nailed it. Her first Boston Marathon (only her second marathon ever), and she finished smack in the <em>middle </em>of the pack.</p>
<p>&#8220;They say you&#8217;re supposed to do it as just a 20 mile run, followed by a 10k race&#8221; (10k= the last 6.2 miles), she says. Yeah, except the &#8220;10k race&#8221; part (at mile 20) <em>starts </em>at Heartbreak Hill. See that big bump on the right side of this elevation map? Yeah, that&#8217;s an 88&#8242; climb (27m), like running up a nine story building&#8230; after your 20 mile run:<br />
<img class="size-full wp-image-3836 alignleft" style="margin-right: 25px; margin-top: 20px; margin-bottom: 10px;" title="Boston Marathon elevation" src="http://epatientdave.com/wp-content/uploads/2012/04/Boston-Marathon-elevation.jpg" alt="" width="280" height="114" /></p>
<p>In the Boston <em>Globe </em>an experienced runner said usually when you get to the top of Heartbreak Hill you&#8217;re greeted with a cool breeze to carry you to the finish, but this day &#8220;The breeze was hot, the water was hot, everything was hot.&#8221;</p>
<p>Mind you, it wasn&#8217;t a joy; that night she said &#8220;I&#8217;m <em>never </em>running that course again.&#8221; But later I ran into an experienced marathoner at an ice cream place, who <em>apologized </em>for how bad it was that day. Lindsey said that made her feel better :-), and after a good night&#8217;s sleep when she read how bad the day was, she realized it was an accomplishment.</p>
<p>Yeah it is.</p>
<p><img class="alignleft size-medium wp-image-3840" title="Salem High xc" src="http://epatientdave.com/wp-content/uploads/2012/04/Salem-High-xc-300x163.jpg" alt="" width="300" height="163" /></p>
<p>At a time like this a daddy&#8217;s mind goes back to those years of cross country at Salem High, waiting by the course for her to emerge from the woods, yelling &#8220;Go Lindsey! You can do it!&#8221;</p>
<p>Yeah, you can. You rock.</p>
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		<title>Spinal stenosis surgery? Request for e-patient resources.</title>
		<link>http://epatientdave.com/2012/04/14/spinal-stenosis-surgery-request-for-e-patient-resources./</link>
		<comments>http://epatientdave.com/2012/04/14/spinal-stenosis-surgery-request-for-e-patient-resources./#comments</comments>
		<pubDate>Sat, 14 Apr 2012 14:43:32 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[e-patient requests]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3815</guid>
		<description><![CDATA[<p>Addition 4/26: Late in the comments, it turns out this was a wrong diagnosis, but the nature and quality of the discussion isn&#8217;t affected by that. Take a look at the issues that came up in my initial research and in the comments. Fascinating!</p> <p>A friend writes:</p> <p>Dear Dave,</p> <p>A friend of mine has [...]]]></description>
			<content:encoded><![CDATA[<p><em>Addition 4/26: Late in the comments, it turns out this was a wrong diagnosis, but the nature and quality of the discussion isn&#8217;t affected by that. Take a look at the issues that came up in my initial research and in the comments. Fascinating!</em></p>
<p>A friend writes:</p>
<blockquote><p>Dear Dave,</p>
<p>A friend of mine has to decide if to do a spinal stenosis surgery.</p>
<p>Is there a solid resource to research if that&#8217;s a worthwhile option?</p></blockquote>
<p>Any help, anyone?</p>
<p>Below is the result of a half hour of generic searching. I&#8217;d really like to supplement it with advice from other patients and clinicians.<br />
__________</p>
<p>As generic starting info of the &#8220;Web 1.0&#8243; variety (&#8220;read-only&#8221; encyclopedias), here are the usual candidates:<span id="more-3815"></span></p>
<ul>
<li><strong>Mayo Clinic</strong>
<ul>
<li>Introduction: <a href="http://www.mayoclinic.com/health/spinal-stenosis/DS00515">http://www.mayoclinic.com/health/spinal-stenosis/DS00515</a></li>
<li>Education with graphics and &#8220;expert answers&#8221; <a href="http://www.mayoclinic.com/health/medical/IM04362">http://www.mayoclinic.com/health/medical/IM04362</a></li>
<li>Treatment options Mayo offers <a href="http://www.mayoclinic.org/spinal-stenosis/treatment.html">http://www.mayoclinic.org/spinal-stenosis/treatment.html</a> <em>I notice that they only suggest surgery if other things have failed</em>.</li>
</ul>
</li>
<li><strong>Cleveland Clinic</strong>
<ul>
<li><a href="http://my.clevelandclinic.org/disorders/spinal_stenosis/sp_overview.aspx" target="_blank">Education article</a> (no illustrations that I can see)</li>
<li><a href="http://my.clevelandclinic.org/multimedia/transcripts/understanding-spinal-stenosis.aspx" target="_blank">Understanding spinal stenosis</a> &#8211; transcript of an online chat they hosted</li>
<li><a href="my.clevelandclinic.org/Documents/Spine/arthritis_article.pdf" target="_blank">&#8220;When Getting Up Gets You Down&#8221;</a> &#8211; layman-friendly newsletter article (PDF). Interesting excerpts:
<ul>
<li>Surgery has &#8220;80 percent chance of marked improvement in the ability to walk and stand.&#8221; (Note &#8211; that means a 20% chance of no improvement or only a little improvement.)</li>
<li>&#8220;such surgeries are typically performed only on patients who have advanced spinal stenosis.&#8221;</li>
<li>Be aware, &#8220;the telltale sign—the persistent pain when walking—is also among the common signs of advanced cardiovascular disease.&#8221;</li>
</ul>
</li>
<li>Interesting: see their <a href="http://my.clevelandclinic.org/disorders/spinal_stenosis/sp_overview.aspx#13" target="_blank">second opinion</a> link, which provides an online way to get a second opinion from home. (I&#8217;m just passing along the link &#8211; haven&#8217;t tried it.)</li>
</ul>
</li>
<li><strong>Kaiser Permanente</strong>: I love that their site&#8217;s top search results are from the patient&#8217;s point of view -
<ul>
<li><a href="https://healthy.kaiserpermanente.org/health/care/!ut/p/c5/dYzbdkNAAEW_xQfMmkFM5ZGKQavIhOi8WEMViUuKuH199QN69st-2OtABndaPlUFH6uu5TWMIcOJ6VBP10UNEWKZyLYMIr6JREIqhldI8zYJ6S7sL0X_TEPQgayou3Q_vZYZWl4HdzZOaYnkws0en_TZxr78Q9O7BeYgu5EwGlewnLHmJd-Ho-nlMpuOi27UpPPUWXnHXlGi-7MfbFuS_ABw22BbwjfC19xRqqzrw9I84whEA03Z1kgvq9v789QzHUS3NT7IJz34mkesCQL8sLomh49GvSiTJvwCUPuCmw!!/dl3/d3/L2dBISEvZ0FBIS9nQSEh/" target="_blank">Deciding about surgery for spinal stenosis</a></li>
<li><a href="https://healthy.kaiserpermanente.org/health/care/!ut/p/c5/dYxLskNAAEXXYgGpbp5fhq28oEUQUuiJap_yDRKqidU_WcC7Z3IGpy4g4GCgrKno0owD7UEMiJxecOBqGo-gYZgXaJm6wdu8IUBVBhEIyiF9BIeQbwr_GYIAA1L1Y3acRnU-b_rorDqK_XnXulZbG9wS4VzZWR-vU4CTcIrE-yKc2eqJpZL58bxTRfy1X7TX39D6uEplFY_auVLLk3dpLp0bK9I3RVvyMqd2wVleDZ7KfwbSCVJruLk_dj9bxMi9PvFJoYeI48DNHJ8lmJ5qKDHE_QGTATNM/dl3/d3/L2dBISEvZ0FBIS9nQSEh/" target="_blank">&#8220;Spinal stenosis: should I have surgery?&#8221;</a> Look at how clearly written this is!  And it&#8217;s interactive, so it&#8217;s <em>not </em>&#8220;Web 1.0&#8243; &#8211; it uses Web 2.0 technology to improve your experience and, with its self-test, to help you solidify your learning.</li>
</ul>
</li>
<li><strong>Medscape</strong> is often useful, but not so much, in this case-
<ul>
<li><a href="http://emedicine.medscape.com/article/1913265-overview" target="_blank">Their article about the condition</a> is pretty technical</li>
<li>Their &#8220;<a href="http://emedicine.medscape.com/article/1913265-overview#aw2aab6b2b7aa" target="_blank">patient education</a>&#8221; link is irritatingly uninformative about treatment options &#8211; it only covers what patients are supposed to do (posture, home exercise etc). Very old-school.</li>
</ul>
</li>
</ul>
<p>Any other references?  Any patient communities?</p>
<p>_________</p>
<p>The ultimate generic advice is to ask the surgeon these essential questions:</p>
<ul>
<li>What is the success profile &#8211; percent who get total relief of symptoms, percent who are mostly relieved, partially, no relief?</li>
<li>How long does recovery take? (The Cleveland Clinic site says 6-12 months.)</li>
<li>How many cases have you done? Has this hospital done?
<ul>
<li>Don&#8217;t be shy about asking this!  Any good doctor will be happy to answer.  I just read <a href="www.jopm.org/perspective/narratives/2011/04/18/a-physician’s-experience-as-a-cancer-of-the-neck-patient-the-importance-of-patient-participation/" target="_blank">an article</a> by a physician who, as he was about to undergo laser throat surgery, realized that the machine was brand new and the doctor had never done the surgery.</li>
</ul>
</li>
</ul>
<p>And, as always, remember that any hospitalization and surgery carries a significant risk of medical error and hospital acquired infection, so it&#8217;s prudent to have an advocate / friend / family with you as much of the time as possible. Any hospital that doesn&#8217;t allow this should be avoided.</p>
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		<title>Help TEDMED focus on what patients want. Vote.</title>
		<link>http://epatientdave.com/2012/04/11/help-tedmed-focus-on-what-patients-want.-vote./</link>
		<comments>http://epatientdave.com/2012/04/11/help-tedmed-focus-on-what-patients-want.-vote./#comments</comments>
		<pubDate>Wed, 11 Apr 2012 15:47:01 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3798</guid>
		<description><![CDATA[<p>Correction 4/12: I&#8217;m glad to say that there are in fact several patient speakers at TEDMED. There was a massive communication disconnect in the months leading up to this TEDMED, leading to my impression that there were no patient speakers; I hope to find out how it happened. So I&#8217;m editing out those points [...]]]></description>
			<content:encoded><![CDATA[<p><em>Correction 4/12: I&#8217;m glad to say that there are in fact several patient speakers at TEDMED. There was a massive communication disconnect in the months leading up to this TEDMED, leading to my impression that there were no patient speakers; I hope to find out how it happened. So I&#8217;m editing out those points in the post below. The bottom line remains that we should certainly vote to be sure The Role of the Patient is recognized by TEDMED as one of the Great Challenges facing healthcare.</em></p>
<p><em>I apologize to anyone misled by what I wrote because of the disconnect.</em></p>
<p style="text-align: center;"><a href="http://e-patients.net/u/2012/04/tedmed-logo2.gif"><img class="size-full wp-image-12006 aligncenter" title="tedmed-logo2" src="http://e-patients.net/u/2012/04/tedmed-logo2.gif" alt="" width="313" height="53" /></a></p>
<p style="text-align: center;"><span style="font-size: 120%;">Please <strong>go to <a href="http://challenges.tedmed.com/" target="_blank">the Great Challenges page</a><br />
</strong>and vote for<strong> #19, The Role of the Patient.</strong></span></p>
<p style="text-align: center;">The top 20 will be selected. At this writing we&#8217;re #4 &#8211; down from #1 two hours ago.</p>
<p style="text-align: center;">See other patient-centered suggestions below.<br />
______________________</p>
<p><strong>The event:</strong> A number of SPM members are at TEDMED, the big high-profile conference happening this week at the Kennedy Center in Washington. As I&#8217;ve discussed with the conference organizers, I have a great concern that the event is conceived from the old-school perspective: it&#8217;s about the <em>business </em>of medicine, not about whether <em>patients </em>are getting the care they need.</p>
<p><del>In the list of 70 speakers, there is not a single patient.</del> <strong>We must vote.  </strong></p>
<p><del>18 months ago TEDMED <em>opened</em> with <a href="http://e-patients.net/archives/2010/10/day-1-of-tedmed-charity-tillemann-dick-e-patient.html" target="_blank">a spectacular patient story</a> from Charity Tillemann-Dick. This year there are none.<strong>We must vote.</strong></del></p>
<p><span id="more-3798"></span>This industry-centered perspective is understandable but we must guide the founders to start thinking the way other industries do: ask &#8220;What&#8217;s important to the people who consume our services? What do they want?&#8221; (More on this problem <a href="#why">below</a>.)</p>
<p><strong>Our opportunity to vote:</strong> Happily, TEDMED and the Robert Wood Johnson Foundation have provided a structure for us to say what&#8217;s missing. <strong>And we must vote.</strong></p>
<p><strong></strong>That means you. <strong>Tell friends.</strong> Forward this to others, or cross-post it.</p>
<p>Patients outnumber the people in industry. <strong>We can vote, and we must. </strong></p>
<p><strong>Patient-centered suggestions:</strong></p>
<p>Go to <a href="http://challenges.tedmed.com/" target="_blank">the Great Challenges page</a>, and in the topic list on the lift, select the ones you want to vote for.  You&#8217;ll be asked to register your email address. Each email address gets to vote for 20 of the 50 candidates; the top 20 will win.</p>
<p>Here is my personal list of a patient-centered &#8220;slate.&#8221;</p>
<ul>
<li><strong>#19: The Role of the Patient</strong></li>
<ul>
<li>I&#8217;m the designated &#8220;advocate&#8221; for this challenge, but they wrote it without patient input &#8211; more on this below.</li>
</ul>
<li>#20: Eliminating Hospital-Acquired Infections</li>
<li>#23: Eliminating Medical Errors</li>
<li>#11: Making &#8220;Informed Choice&#8221; Work Better &#8211; a totally participatory topic</li>
<li>#14: Reforming the Medical Ecosystem &#8211; transforming the business to be less contorted and more focused on what people need</li>
</ul>
<p>Your suggestions are welcome in comments. On my personal site &#8221;Luke the [Medical] Librarian&#8221; said this:</p>
<blockquote><p>&#8230;  challenge #18 (“Improving Medical Communication”) seem to be consistent themes in many conversations about e-patients and patient empowerment. &#8230; As a librarian, I also consider challenges #41 and #48 also very important components to effective, sustainable patient empowerment.</p></blockquote>
<p><strong>About the Great Challenges program:</strong></p>
<p>TEDMED and RWJF have decided to crowdsource a list of twenty &#8220;great challenges&#8221; to be topics of discussion in the coming year. Rather than deciding these <em>a priori </em>from within the ivory tower, they&#8217;ve floated a list of fifty. Votes from attendees and the public will decide which ones are the topic from now until TEDMED 2013.<a name="why"></a></p>
<p><strong>About My Challenge, #19: The Role of the Patient:</strong></p>
<p>I was happy to be invited to represent SPM as the designated &#8220;advocate&#8221; for #19, &#8220;The Role of the Patient.&#8221; But in that role, I have to say, they got it wrong. That shows why<strong> we must vote</strong>.</p>
<p>The organizers created all the challenges without asking the stakeholders, then went to find advocates. Some I&#8217;ve spoken to were recruited just in recent weeks. So the challenges aren&#8217;t necessarily written as the advocates would say them, and ours is one example.</p>
<p>SPM is a movement in which patients shift from being mere passengers to responsible drivers of their health, and providers welcome and encourage them as full partners. <em>That&#8217;s </em>a shift in the role of the patient. But they worded the challenge from the provider&#8217;s perspective:</p>
<blockquote><p>Patient empowerment can be a double-edged sword. [What??] From hospitals and insurance companies to doctors and patients themselves, much of the medical system increasingly treats patients as &#8220;customers&#8221; or &#8220;consumers,&#8221; terms that some people love and others hate. [True.]</p>
<p>If patients are customers, does that mean &#8220;the customer is king&#8221; or does it mean &#8220;buyer beware&#8221; &#8211; or both?</p>
<p>If patients retain their traditional role, does that mean doctors are in charge? Are both in charge somehow?</p>
<p>How is &#8220;power&#8221; shared among all stakeholders and how should it be shared?</p></blockquote>
<p>As I boarded the plane yesterday, ahead of me in line was a consultant from a big-name firm that advises hospital executives. At one point he said, &#8220;Patients are irrelevant: they&#8217;re acted upon.&#8221; I suspect that attitude is reflected in the absence of patients on the stage this year.</p>
<p>That&#8217;s why I think #19 should have been worded <strong>&#8220;Listening to the <em>Voice</em> of the Patient.&#8221; </strong>We don&#8217;t have a single session here on refocusing this giant industry on what people want &#8211; so costs keep going up and patients aren&#8217;t getting happier. Not a thing on reducing spending on things we didn&#8217;t ask for, like &#8220;the medical arms race&#8221;; not a thing on reducing accidental killings in hospitals; not a thing on Let Patients Help: None of those things are of any use to industry.</p>
<p>That&#8217;s why we must vote to include them as topics next year.</p>
<p>So: if you think next year&#8217;s TEDMED should have much more about the role of the patient &#8211; the <em>voice</em> of the patient &#8211; then please <strong><a href="http://challenges.tedmed.com/" target="_blank">go vote for #19</a></strong>. And <strong>ask every patient community you can find</strong> to join us.</p>
<p>p.s. This is <em>such </em>a business conference that even #3 &#8211; &#8220;Making Prevention Popular and Profitable&#8221; &#8211; is about making a buck at it: &#8220;How can we unlock prevention as  a trillion dollar business in America?&#8221; If your view is different, <strong><a title=" " href="http://challenges.tedmed.com/" target="_blank">vote</a></strong>.</p>
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		<title>Happy 90th, Dad</title>
		<link>http://epatientdave.com/2012/03/27/happy-90th-dad/</link>
		<comments>http://epatientdave.com/2012/03/27/happy-90th-dad/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 16:39:45 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3686</guid>
		<description><![CDATA[<p></p> <p style="padding-top: 10px;">Today would have been my dad&#8217;s 90th birthday: he was born March 27, 1922. Here&#8217;s a picture in his later years.</p> <p>Dad died in 2005. He lived a full life, for better or worse, from aircraft mechanic in World War II to microfilm salesman to vice president of a division at [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-3687 alignright" title="OLYMPUS DIGITAL CAMERA" src="http://epatientdave.com/wp-content/uploads/2012/03/DadDeck.jpg" alt="" width="288" height="384" /></p>
<p style="padding-top: 10px;">Today would have been my dad&#8217;s 90th birthday: he was born March 27, 1922. Here&#8217;s a picture in his later years.</p>
<p>Dad died in 2005. He lived a full life, for better or worse, from aircraft mechanic in World War II to microfilm salesman to vice president of a division at 3M. He loved his hobbies, puttering in garage or basement &#8211; when I was a kid he had classic and antique cars, but dagnabbit he got rid of them before I got my license. (I wonder why?) Then it was boats &#8211; he&#8217;d learned to sail on Long Island Sound, and taught us on the Chesapeake near Mount Vernon, then on Minnesota lakes, a houseboat on the St. Croix, and then sailing and rowing in Maryland, off the Cheseapeake near Annapolis.</p>
<p>I miss him.</p>
<p>In my college years, and after, I was the ever-rebellious anti-establishment type; he was the ever-positive Dale Carnegie &#8220;positive thinking&#8221; salesman. Sometimes when I railed against something, he&#8217;d ask: &#8220;What do you <em>want</em>? What change are you looking for?&#8221; (He strongly favored non-noisy / non-polluting forms of boating, but instead of <img class="alignleft size-medium wp-image-3700" title="Dad's home made button for his cause" src="http://epatientdave.com/wp-content/uploads/2012/03/Society-button-300x280.jpg" alt="Dad's home made button for his cause" width="120" />attacking, he promoted his positive alternative: the &#8220;Société Nauticale de Propulsion Humaine,&#8221; with its faux French title and fake Latin motto on the button at left.)</p>
<p>I&#8217;d roll my adolescent eyes, but today his words live in the back of my mind, and sometimes come out of my mouth.</p>
<p><span id="more-3686"></span>In his final years he was hard to care for. I watched from afar (New England then Minnesota) while my mom and siblings refurbed the house and did all the things one does for an elder in decline. Eventually he moved into a local facility, where I got my first exposure to how erratic that care can be: his oxygen cannula unattended, blowing onto his cheek, or the hose unplugged, or other kinds of sloppiness.</p>
<p>Two years ago, while writing <a href="http://laughsingbook.com" target="_blank">my book</a> and recalling my own near-death, I thought back to the last time I saw him, shortly before he passed. On my old blog <a href="that brought me back to my own father’s death in 2005, when I lived a thousand miles away. Traveling to see him wasn’t easy. The last time I left him in the care facility I said I’d be back soon and kissed his forehead. His last words to me were “That will be nice.” All signs were that the end was near, and it was.  That night I attended the annual concert of my sister Amy’s excellent Sweet Adelines chorus The Pride of Baltimore. The headline act was Wheelhouse, a champion quartet whose signature song is When I Leave the World Behind. Irving Berlin's beautiful lyrics flooded me; I sat there with tears running down my face, thinking of my dad's departure from this world.  Today that song came back to me as I heard the children talk. I found Wheelhouse's performance on YouTube, and found myself sobbing with feelings I hadn’t touched in three years, a much needed catharsis." target="_blank">I wrote about it</a>, and a song that ripped my heart out in a constructive, cathartic way. I wrote:</p>
<blockquote><p>&#8230;that brought me back to my own father’s death in 2005, when I lived a thousand miles away. Traveling to see him wasn’t easy. The last time I left him in the care facility I said I’d be back soon and kissed his forehead. His last words to me were “That will be nice.” All signs were that the end was near, and it was.</p>
<p>That night I attended the annual concert of my sister Amy’s excellent Sweet Adelines chorus The Pride of Baltimore. The headline act was Wheelhouse, a champion quartet whose signature song is &#8220;When I Leave the World Behind.&#8221; Irving Berlin&#8217;s beautiful lyrics flooded me; I sat there with tears running down my face, thinking of my dad&#8217;s departure from this world.</p></blockquote>
<p>A YouTube of Wheelhouse, and the lyrics, are on <a href="http://patientdave.blogspot.com/2010/04/when-i-leave-world-behind.html" target="_blank">that post</a>.</p>
<p>And here&#8217;s a DVD the family made for his memorial service, from scrapbooks and photo albums. The music is &#8220;Kairos,&#8221; composed and performed by my singer sister <a href="http://suedewave.com" target="_blank">Suede</a>.</p>
<div style="width:637px;text-align:left"><a style="font:14px Helvetica,Arial,Sans-serif;color: #0000CC;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideboom.com/presentations/519096/Happy-90th%2C-Dad" title="Happy 90th, Dad">Happy 90th, Dad</a><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,28,0" width="637" height="505" id="onlinePlayer519096"><param name="movie" value="http://www.slideboom.com/player/player.swf?id_resource=519096" /><param name="allowScriptAccess" value="always" /><param name="quality" value="high" /><param name="bgcolor" value="#ffffff" /><param name="allowFullScreen" value="true" /><param name="flashVars" value="" /><embed src="http://www.slideboom.com/player/player.swf?id_resource=519096" width="637" height="505" name="onlinePlayer519096" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"allowScriptAccess="always" quality="high" bgcolor="#ffffff" allowFullScreen="true" flashVars="" ></embed></object></p>
<p>Happy birthday, Dad. Thank you for the sailing, for the living you earned for us, and for the fatherhood, including the parts I didn&#8217;t like.</p>
<p>I miss you.</p>
<p><img title="Into the mist, trimmed" src="http://epatientdave.com/wp-content/uploads/2012/03/Into-the-mist-trimmed.jpg" alt="" width="650" /></p>
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		<title>Let Patients Help, Cost-Cutting Edition, Part 3: Shopping for my next CT scan</title>
		<link>http://epatientdave.com/2012/03/25/let-patients-help-cost-cutting-edition-part-3-shopping-for-my-next-ct-scan/</link>
		<comments>http://epatientdave.com/2012/03/25/let-patients-help-cost-cutting-edition-part-3-shopping-for-my-next-ct-scan/#comments</comments>
		<pubDate>Sun, 25 Mar 2012 16:27:46 +0000</pubDate>
		<dc:creator>e-Patient Dave</dc:creator>
				<category><![CDATA[cost-cutting edition]]></category>

		<guid isPermaLink="false">http://epatientdave.com/?p=3625</guid>
		<description><![CDATA[<p>Since November  I&#8217;ve been blogging about what happens when a patient tries to help control costs, in my cost cutting edition posts. Most recently I noted that this stuff takes time, especially since our glorious American healthcare system seems to be set up to block our access to what things actually cost &#8230; or at [...]]]></description>
			<content:encoded><![CDATA[<p>Since November  I&#8217;ve been blogging about what happens when a patient tries to help control costs, in my <a href="http://epatientdave.com/?s=cost-cutting+edition" target="_blank">cost cutting edition</a> posts. Most recently I noted that <a href="http://epatientdave.com/2012/02/20/it-turns-out-being-an-engaged-patientconsumer-takes-time./">this stuff takes time</a>, especially since our glorious American healthcare system seems to be set up to <em>block </em>our access to what things actually cost &#8230; or at very best, we have no channels and pathways to let us find the information.</p>
<p>Well, ladies and gents, I&#8217;m fed up.  I have to get on with life.  I&#8217;ve been trying to be a responsible, engaged patient, and if the established channels won&#8217;t make it easy for me to find out what I need <em>to protect myself</em>, I will blow the whistle, announce what I&#8217;ve found so far, and move on. And we&#8217;ll take it from there.</p>
<p>I&#8217;m leaving tomorrow for 11 days of work in more sane countries &#8211; Switzerland and Holland &#8211; so I&#8217;m going to report the status here.</p>
<p style="padding-left: 30px;"><em>A caution and apology at the outset:</em> I expect this will be read by some of the people I&#8217;ve spoken to at these companies. A lot of the frustrations I express here are because we couldn&#8217;t connect. I am grateful for your effort; you&#8217;re just too hard to reach, which is a problem if you&#8217;re the only one at your company who can help with this kind of work. I will appreciate your continued effort as we work through this change in American healthcare.:)</p>
<p>Later I&#8217;ll blog about the results of my research into my basal cell carcinoma. But for today, let&#8217;s just look at the simple (you would think) matter of getting an important CT scan.</p>
<h3><span id="more-3625"></span>The Simple Case: My Five Year Follow-up CT Scan</h3>
<p>Five years ago right now, my cancerous kidney had been removed and we were preparing to begin interleukin on April 2. That means my upcoming semi-annual CT scan, here in 2012, is a biggie: the five year one. Among other things, <em>lots </em>of studies record the patient&#8217;s status five years out.</p>
<p>But I have a problem &#8211; a big one.  On my $10,000 deductible insurance, my scan last fall cost me $1,736, and I&#8217;m not sure another one will be worth that to me.</p>
<p>Back then <a href="http://epatientdave.com/2011/11/05/let-patients-help-cost-cutting-edition-part-1-a-bill./" target="_blank">I blogged</a> about how ridiculously non-transparent my &#8220;EOB&#8221; for that scan was &#8211; the &#8220;explanation of benefit&#8221; paper you get from the insurance company for each medical bill. I scanned it and posted it. Every single line item&#8217;s &#8220;description&#8221; of service was the single word &#8220;hospital,&#8221; and when I called the number on my insurance card for details, the agent actually said, &#8220;We have to trust whatever the hospital tells us.&#8221;</p>
<p>I later found out she&#8217;s wrong &#8211; misinformed, answering a question without being trained about it, or whatever. My point here is simply: look what happens when someone <em>tries </em>to help improve our out-of-control US health costs.</p>
<p>A key factor is that <strong>this is the only industry where you have to pay for something without line-item detail.</strong> I mean, can you <em>imagine</em> checking out of a hotel (or auto repair) and getting a bill for $1,736 with no line-item detail?? So that makes me ask, how did that happen, and how do we fix it?  For my part, I&#8217;m going to ask and keep asking, and not take &#8220;nobody knows&#8221; for an answer.</p>
<p>So I decided to dig.<br />
_________</p>
<p>As my next scan approached, I wrote to my oncologist, saying I wasn&#8217;t sure if I would do it. He said he&#8217;d prefer to have the data but he&#8217;d understand if I felt I couldn&#8217;t afford it. He pointed out that it&#8217;s the five year one.</p>
<p>I decided to find out what my options are. Could I get it done for less? Someone pointed out that my hospital offers discounts for people who can&#8217;t afford full price or don&#8217;t have coverage.</p>
<p><strong>Hospital as shopping mall:</strong></p>
<p>It turns out that to learn about this I had to call <em>two </em>different numbers, because most hospitals are like shopping malls: they&#8217;re big buildings with lots of common services, but most of the <em>business</em> that happens there  is done by independent merchants. For one thing, this explains why the departments often are totally not connected to each other, any more than Abercrombie &amp; Fitch is connected to Starbucks. (You might think two hospital departments share more mission for their customers than Starbucks and A&amp;F do, but that&#8217;s not necessarily reflected in the business setups, much less the medical records)</p>
<p>So I had to talk to the hospital itself to learn about such discounts for the &#8220;facility charge,&#8221; and another group (in another city) to learn about discounts on the &#8220;professional fee&#8221; (physician charges). Long story short, each told me I&#8217;m not nearly poor enough. (I&#8217;m nowhere near poverty, which those discounts require.) I don&#8217;t mind being told that, but note that the people who told me to explore discounts didn&#8217;t note that requirement. So it took me four phone calls, with tag, to connect with someone who did know.</p>
<p style="padding-left: 30px;"><em>Side note: I half-expect to be told that this is wrong, and such discounts <span style="text-decoration: underline;">do</span> exist for self-pay people like me. If so, it will bolster my point: the people I talked with didn&#8217;t have the right information. Disempowering. </em></p>
<p><strong>Understanding my &#8220;shopping list&#8221;</strong></p>
<p>To comparison shop, I need to know the shopping list. The insurance company literally didn&#8217;t know what was on the EOB, so they couldn&#8217;t tell me. They said I could only find out what the line items were by contacting my hospital.</p>
<p>The hospital&#8217;s patient portal supposedly lets you review your bill, but it&#8217;s all blobbed together into totals &#8211; no detail:</p>
<table border="0" cellspacing="1" cellpadding="1" width="100%">
<tbody>
<tr>
<td align="left" bgcolor="F5F5F5">
<table border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td align="left">
<table>
<tbody>
<tr>
<td><span style="font-size: x-small;"><strong>Service</strong></span></td>
<td><span style="font-size: x-small;"><strong>Date</strong></span></td>
<td align="right"><span style="font-size: x-small;"><strong>Charge</strong></span></td>
</tr>
<tr>
<td><span style="font-size: x-small;">CLINIC</span></td>
<td><span style="font-size: x-small;">10/3/2011</span></td>
<td align="right"><span style="font-size: x-small;">191.00</span></td>
</tr>
<tr>
<td><span style="font-size: x-small;">CT SCAN-BODY</span></td>
<td><span style="font-size: x-small;">10/3/2011</span></td>
<td align="right"><span style="font-size: x-small;">1,873.00</span></td>
</tr>
<tr>
<td><span style="font-size: x-small;">LAB-CHEMISTRY</span></td>
<td><span style="font-size: x-small;">10/3/2011</span></td>
<td align="right"><span style="font-size: x-small;">243.00</span></td>
</tr>
<tr>
<td><span style="font-size: x-small;">LAB-HEMATOLOGY</span></td>
<td><span style="font-size: x-small;">10/3/2011</span></td>
<td align="right"><span style="font-size: x-small;">116.00</span></td>
</tr>
<tr>
<td><span style="font-size: x-small;">LABORATORY</span></td>
<td><span style="font-size: x-small;">10/3/2011</span></td>
<td align="right"><span style="font-size: x-small;">17.00</span></td>
</tr>
<tr>
<td><span style="font-size: x-small;">PRO FEE-CLINIC</span></td>
<td><span style="font-size: x-small;">10/3/2011</span></td>
<td align="right"><span style="font-size: x-small;">191.00</span></td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<p>That&#8217;s fine for high-level detail, but there&#8217;s obviously no way to check it for errors (e.g. wrong insurance codes, services that didn&#8217;t actually happen), nor to explore what another provider would charge. So, the engaged / activated consumer has more work to do.</p>
<p>I called the hospital and asked where I could find detail. It&#8217;s not online &#8211; they have to <em>print</em><em> </em>it and mail it to you. Then, to understand my actual cost, I had to take the printout and match up the prices with the matching list price on my &#8220;EOB,&#8221; to find my actual cost &#8211; the negotiated discount. (I had to match it manually because they weren&#8217;t in the same order, line by line.)</p>
<p style="padding-left: 30px;"><em>Side note: I will put &#8220;EOB&#8221; in quotes </em><em>until the day when the damned thing actually explains anything.</em></p>
<p style="padding-left: 30px;"><em>As I said in that November post, I believe the FTC should prohibit calling something an explanation if nobody can understand what it says &#8211; not even the people in customer service!</em></p>
<p>It turns out the 15 line items break out into four categories: the scan itself, the radiologist who reads it, the bloodwork needed before the scan, and then the meeting with my oncology team to review it.</p>
<p><strong>Comparison shopping</strong></p>
<p>To comparison shop, I need to know, apples to apples, what I&#8217;m buying. (Buying? Yes, buying. Like a consumer.) I never did get anywhere near the level of detail I want, but in the process I learned enough to know what I&#8217;m going to do. Here&#8217;s how it went.</p>
<ul>
<li><strong>Item 1: Lab work: </strong>armed with the specific test names, I called an independent lab, Quest Diagnostics. Turns out they&#8217;re <em>more </em>expensive than my hospital &#8211; yay for my hospital! (Hospital $248 through insurance, Quest $347)
<ul>
<li>But wait &#8211; that&#8217;s Quest&#8217;s list price &#8211; what&#8217;s the price for each item if it&#8217;s passed through NHHP, my insurance company? Quest&#8217;s answer: &#8220;We don&#8217;t know.&#8221;</li>
<li>I called NHHP, and they don&#8217;t know either.</li>
</ul>
</li>
</ul>
<p>Yes, folks, <em>both the vendor and my insurance company say they don&#8217;t know.</em></p>
<p>That&#8217;s how I found out that the company I call (the number on my card) is <em>not </em>the actual one that negotiates prices with providers &#8211; the number I have <em>just does the billing</em>.</p>
<p>No wonder the person I first spoke to, last fall, had no clue about the line items. She (and the better-informed supervisor I eventually found) have no access to the information.</p>
<p>It turns out the business relationship with the doctors is actually through another company, <a href="https://www.americanhealthcareallianceonline.com/" target="_blank">American Healthcare Alliance</a>. <em>They </em>negotiate the prices; the bill for a service goes to them. They apply their negotiated discount, <em>remove </em>the description of service, and pass it to the people who print my EOB.</p>
<p>So to find the negotiated price &#8211; remember, I&#8217;m trying to help reduce costs here &#8211; I have to call them. So I did. Sequence of events last Friday, March 23:</p>
<ul>
<li>The number I was given had this announcement: “Today is March 2. I&#8217;ll be out of the office until&#8230;.  Please leave a message, or, for immediate assistance call Ms. X at xNNNN.&#8221;</li>
<li>I left a cheery voicemail reminding her that her recording&#8217;s out of date, and called back to Ms X&#8217;s extension for immediate assistance.</li>
<li>I left a message at 10 a.m.  No call back yet.</li>
</ul>
<p>Mind you, I can&#8217;t fault the company too much &#8211; they obviously don&#8217;t have great phone customer service practices, but I also know they&#8217;re not at all accustomed to people like me calling with questions like this. Still, this is what happens when a consumer tries to help control costs.</p>
<p>(Suggestion: let&#8217;s <em>get </em>them accustomed to fielding questions about costs.)</p>
<ul>
<li><strong>Items 2 &amp; 3: CT scan and radiologist:</strong> The bulk of the cost &#8211; $945 last fall &#8211; was for the scan itself. Then there was another $290 for the radiologist to interpret it, total <strong>$1235. </strong><strong>Add the $248+ of lab fee = $1,484 so far.</strong>
<ul>
<li>I know there are independent radiology shops &#8211; some advertise on TV &#8211; but I wasn&#8217;t looking forward to the research, because there&#8217;s nothing (yet) that remotely resembles the comparison sites we see for travel (Orbitz, Travelocity, or my favorite, Kayak.com).</li>
<li>But then, through discussing this in social media and in conference hallways, I learned of the pricing standards site <a href="http://healthcarebluebook.com" target="_blank">HealthCareBlueBook.com</a>. (Analogous to the blue book for car prices.)</li>
<li>On that site, you put in your zip code and select the service you want. For me it was
<ul>
<li>x-ray → CT → <a href="http://healthcarebluebook.com/page_Results.aspx?id=138&amp;dataset=MD&amp;g=Chest%20CT%20-%20(no%20contrast)" target="_blank">Chest Without Contrast</a>: expected price for my area <strong>$326</strong>, including the radiologist</li>
<li>Plus, <a href="http://healthcarebluebook.com/page_Results.aspx?id=390&amp;dataset=MD&amp;g=Abdomen%20and%20Pelvis%20CT%20(no%20contrast)" target="_blank">Abdomen/Pelvis Without Contrast</a>: <strong>$411</strong>, including radiologist</li>
<li>Total <strong>$737 &#8211; 40% less ($500) than the hospital.</strong> (This is the expected fee in my area, not a specific provider.)</li>
</ul>
</li>
</ul>
</li>
</ul>
<p>This is still not great financially, but it&#8217;s substantial progress.  (In my hospital&#8217;s zip code, downtown Boston, the amounts are $368 + $464 = $832 &#8230; so the book says I&#8217;d save $95 plus mileage &amp; parking by using a local shop (free parking) instead of going downtown. Deal!) (Of course this assumes I can find one with good equipment and quality I trust.)</p>
<p>Then, salvation through the grapevine &#8211; I learned about Salem Radiology, in Salem NH, a half hour from here. Look:</p>
<p><img class="size-full wp-image-3640  alignnone" title="Salem Radiology Prices" src="http://epatientdave.com/wp-content/uploads/2012/03/SalemRadiologyPrices1.png" alt="Salem Radiology Prices" width="600" /></p>
<p>Look:</p>
<ul>
<li>CT of chest: <strong>$260</strong></li>
<li>CT of abdomen &amp; pelvis is listed here as both with and without contrast; a phone call said that &#8220;just without&#8221; is another <strong>$260</strong></li>
<li>Total <strong>$520</strong></li>
<li>And the rest of <a href="http://salemradnh.com/pdfs/healthcare-costs-got-you-down.pdf" target="_blank">that PDF</a> and <a href="http://salemradnh.com" target="_blank">their site</a> explain that all prices <em>include lab work and the radiologist&#8217;s report</em></li>
<li>Yes &#8211; the separate charges for lab work &#8211; $248 via insurance at my hospital or $347 from Quest? <strong><em>Included </em>in the $520.</strong></li>
</ul>
<p>So, woah: now we&#8217;re down from $1,484 to <strong>$520.</strong></p>
<p>It&#8217;s not a fly-by-night shop or cheapo; they&#8217;ve been in business since 1975, and seem to be continuously updating their equipment: &#8220;We’re proud to have been the first provider in the region to offer our community digital mammography (2004), 64-slice Cat Scan (2006) and 3T MRI (2009).&#8221; But they&#8217;re <em>a retail </em><em>business</em><em> </em>- no captive market, so they work to <em>earn your business</em>, with pricing designed for consumers like me.</p>
<p>Imagine that. Healthcare operating like a consumer business.</p>
<p>So, ladies &amp; gents, it&#8217;s 99% likely that I <em>will </em>go ahead and get the scan that my oncologist recommends. (I also looked at other shops&#8217; sites, but nobody else seems to post their prices. Salem is well below local &#8220;blue book&#8221; &#8211; $520 vs blue book $737 &#8211; so I&#8217;m doin&#8217; it.)</p>
<ul>
<li><strong>Item 4: Oncologist visit.</strong> Ironically &#8211; and distressingly &#8211; it leaves me with the matter of visiting the oncologist to discuss the results ($252 + drive time and parking), which for the past couple years has been mostly a (very happy) social visit. How odd would it be if I get the scan and just send the doctors the results, and <em>ask </em>if they really need to see me? (If they say I do, I will!)</li>
</ul>
<p>In some ways this is upsetting to consider. But ladies and gentlemen, when costs are completely out of control and, increasingly, unaffordable, you can surely expect more consumers to do this. After all, many of us have been skipping care entirely &#8211; and then the industry writes articles about how we&#8217;re &#8220;non-compliant.&#8221; (I heard yesterday on New Hampshire Public Radio of a middle-class woman who hasn&#8217;t had a pap smear for years &#8211; has been uninsured, with kids, since her husband left.)</p>
<p>Will you fault us for trying to get care (being engaged, &#8220;compliant&#8221;), doing the hard work to find it at a price we can perhaps afford? Will you <em>help</em>?</p>
<p>For my part, I also have this skin cancer to remove (probably thousands), plus $3800 for unrelated dental work this month. And optical costs for my high intra-ocular pressure, which, if not tended to, could become glaucoma. All of those are more urgent &#8211; at the moment &#8211; than a five year follow-up scan.</p>
<p>==============</p>
<p>So here is the bottom line: the world is changing, now, and it&#8217;s going to hurt bad for some people, and create big opportunities for others.</p>
<ul>
<li><strong>As costs keep rising, and more and more people decide &#8220;I&#8217;m not going to take it anymore,&#8221; more of us will start asking &#8220;What are my options?&#8221; </strong>
<ul>
<li>Some will start to say &#8220;It&#8217;s <em>my </em>damned money,&#8221; and declare their own terms, <a href="http://epatientdave.com/2012/02/11/ive-started-an-rfp-for-my-skin-cancer/" target="_blank">issuing an RFP</a>.</li>
</ul>
</li>
<li><strong>As word gets out that prices vary this much, it&#8217;s going to get very unhappy for the people who can&#8217;t justify higher prices. </strong>
<ul>
<li>Note: as in every industry, when this happens you can&#8217;t fault the people who&#8217;ve been high priced: they mostly didn&#8217;t set out to be that way. But it <span style="text-decoration: underline;">hurts</span> when the change hits; I felt it when desktop publishing hit typesetting. Get ready for it.</li>
<li>It will not be easy for big institutions with high overhead to adjust their pricing structure to be competitive. (In June 2009, business genius <a href="http://runningahospital.blogspot.com/2009/06/are-monopolies-answer.html" target="_blank">Clayton Christensen said</a> the general hospital is not a sustainable business model. Yikes.)</li>
<li>I&#8217;m very, very concerned for the wonderful people I&#8217;ve met who work in those institutions.</li>
</ul>
</li>
<li><strong>Consumers who start shopping will create a great demand</strong> for websites that aggregate different vendors&#8217; prices &#8211; and, for radiology, the quality of their equipment and software.
<ul>
<li><em>Travel sites tell you what type of airplane you&#8217;ll get, and their on-time performance. Watch for this in healthcare.</em></li>
</ul>
</li>
<li><strong>It will also create a market &#8211; an ecosystem &#8211; for related services,</strong> such as cloud image services that are fully controlled by the consumer <em>and easy to use</em>. (The image reading software on my hospital&#8217;s scan CDs is free &#8211; as are the CDs &#8211; but the software&#8217;s extremely clunky.) Ecosystem examples in travel:
<ul>
<li><a href="http://seatexpert.com" target="_blank">SeatExpert</a> and <a href="http://seatguru.com" target="_blank">SeatGuru</a> take your flight&#8217;s aircraft type and pull up a seating plan, to help you with seat selection. (Which seats don&#8217;t recline? Which have restricted legroom?)</li>
<li><a href="http://Tripit.com" target="_blank">Tripit.com</a> finds my confirmation emails and imports the schedule info (so my wife can view it on her Tripit app), then publishes it all in a Google Calendar that I can see on my phone.</li>
<li><a href="http://FlightStats.com" target="_blank">FlightStats.com</a> connects to Tripit and looks up gate information for my flights, in real time, even if the gate changed while I was in the air.</li>
</ul>
</li>
<li><em>Addition, 9:30 p.m. &#8211; forgot it earlier!: </em><strong>This will be a very big opportunity for providers who switch to transparency. </strong>As in any other industry that gets truly disrupted &#8211; and I don&#8217;t mean upset, I mean disrupted, in Christensen&#8217;s formal definition &#8211; the dominant incumbents will deny that it&#8217;s happening, deny that it&#8217;s even <em>possible</em>. But a rapid increase in information liquidity &#8211; free flow of information, in the new ecosystem &#8211; will mean <strong>it&#8217;s much easier for new solutions to get noticed and to succeed.</strong></li>
</ul>
<p>The new world is starting to arrive, folks.  I was about to walk away from a scan that, honestly, I <em>would </em><em>prefer </em><em>to </em>get but couldn&#8217;t afford. Now I probably will get it.</p>
<p>But I reached these results without a <em>shred </em>of help from the insurance industry &#8230; and <em>with </em>help from new-generation players.</p>
<p>We must take matters into our own hands, while demanding that industry &#8211; providers and insurance alike &#8211; give us a hand. Let Patients Help!</p>
<p>And innovators, have at it. Pounce. We need your help.</p>
<p><em>The Google Doc where I recorded my findings is at <a href="http://bit.ly/epdavescan" target="_blank">http://bit.ly/epdavescan</a></em></p>
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