Power to the Patient!
I just ran across this – brilliant, hot off the presses, from TEDxEast in New York last November: presentation designer Nancy Duarte (@NancyDuarte) puts together just about everything I know about how to do a talk and a lot more. A comprehensive model of how great talks are structured – using “I Have a Dream” and Jobs’ iPhone launch talk as examples.
This is your training kit; if you want to change the world, master this!
New York City – Friday, January 27.
Hosted by Edelman – the leading independent global PR firm
A year ago I posted about the business of patient engagement – some reflections on what it’s like to be creating some kind of business that has no precedent. Yeah, that’s innovation – not new technology, but definitely innovating a business model. It’s had to be agile: set out in a general direction, and follow the opportunities. Somebody told me “Evangelism always requires taking it to the field,” and boy were they right: the Past Events section of my schedule shows over 150 events since 1/1/2010.
That’s a lot of travel, a lot of unproductive time to/from/in airports, and a lot of time checking into and out of hotels. Tons of opportunity for things to get misplaced, and tons of opportunity for expected services not to be there when I arrive. All that means more unproductive time, not to mention replacement costs. That stuff can kill a startup.
I’ve addressed this, with the help of my gadget-happy clever wife, by developing an “office in a box” briefcase, with a place for everything and everything in its place. Check it out.
As I said Thursday, I spent the week at University Medical Center Nijmegen, an hour’s drive southeast of Amsterdam, where Lucien Engelen heads up a program called REshape – reshaping healthcare with patients truly at the center. I mean, at the center – not just the topic of discussion.
On Wednesday we held the first e-Patient Boot Camp, the six hour intensive, in-depth compilation of topics. That was a thrill – to see an action-oriented academic medical center seriously sinking its teeth into what this all means and what they can do with it, starting this week. And the night before we had a terrific prolog: an “e-Patient Workshop,” conceived and organized by REshape’s Stan Janssen. Here’s what it looked like:
(Stan is standing next to the screen.)
We started with lecture – the basics of e-patient-ness. But this time it was different, because the audience was six groups of patients with a common disease, each with one or more physicians who treat that disease, at that hospital. It was the first event I’ve seen where a hospital got to work on making participatory medicine a reality: patients networking, working closely with physicians, who welcome them as partners.
Updated October 10: Added transcript of the video, at bottom.
On Tuesday morning, my Dutch colleague Lucien Engelen (Twitter @LucienEngelen) took me to the production studio in the attic of his little office and we shot this interview. I had no idea what questions he’d ask, and this was my day for jetlag confusion after a Saturday night redeye from the US. He edited it down, and boom, instant TV show! I’ll explain the context in a moment, but first, the interview (13:37):
Here’s a companion article (in Dutch) in Thursday’s “Skipr” (Dutch health newspaper) about REshape, including this video and an audio interview (also in Dutch) with Lucien.
The setting: Radboud REshape Center
Updated 11/4/2011
This is an ongoing tally of response to the Let Patients Help talk at TEDx Maastricht, April 4, 2011. It went up on TED.com on June 29, got 50,000 views in the first 24 hours, and has since been traveling around the world.
In my last day job I worked in analytics (measuring Web traffic), so of course I’m going to track this baby.